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What is eCommerce SEO?

Ecommerce SEO is a strategic initiative aimed at enhancing your business’s visibility on search engine results pages (SERPs). As consumers frequently utilize search engines like Google to find products and services, the majority tend to select options from the initial results displayed. The primary objective of eCommerce SEO is to ensure that your business secures a position among these top results, increasing the likelihood of attracting potential customers.

How Can eCommerce SEO Help Small Businesses?

A significant portion, 37.5%, of website traffic is driven by search engines, making them a ubiquitous tool for internet users. Ensuring your business, services, and products are prominently featured where people actively search is imperative. An eCommerce SEO strategy is designed to optimize your content, elevating its visibility on a broader array of Search Engine Results Pages (SERPs). This approach aims to increase your online presence and accessibility to potential customers searching for relevant products or services.

What is an eCommerce Strategy?

An effective eCommerce strategy typically encompasses the following elements:

Our Process

Navigating the complexities of e-commerce websites can be a daunting task. Managing countless pages, each requiring unique content, titles, and META information, alongside creating a user-friendly site structure, presents a significant challenge.
At SMS, our approach to e-commerce SEO begins with a meticulous design of the site architecture, incorporating elements like breadcrumb navigation for enhanced user experience. We then focus on optimizing individual product pages to target specific keywords, ensuring maximum visibility.
For any substantial e-commerce platform, Pay Per Click (PPC) is indispensable. Our strategic PPC campaigns are tailor-made to connect potential buyers with the products they seek, simultaneously boosting quality scores and reducing costs per click.
The heart of our eCommerce website SEO strategy lies in comprehensive link building and content development through top-notch SEO copywriting. These two elements work in tandem to cultivate links and position your eCommerce website as a recognized brand in your industry, be it jewelry, shoes, art supplies, beauty products, or any other niche. Establishing a social presence on platforms like Facebook and Twitter is crucial for larger eCommerce sites, fostering connections with both potential and existing customers.
Explore the world of SMS eCommerce SEO to elevate your online presence. Contact us for a free website consultation and discover how we can optimize your site for success.
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